Brand Building can lead to lucrative licensing opportunities and should be the goal of all new apparel manufacturers. Brand Building for Profit examines the various steps a new company take to begin this important process.Creating a recognizable brand will allow the manufacturer to demand a higher profit margin for their product because it has consumer recognition. Consumers perceive branded goods as having added value over non-branded. This happens even when the quality, fit and styling of the company's garment may be no better than that of their "non-branded" competitors.
From the author of Fashion for Profit and Costing for Profit, Frances Harder explains clearly, precisely and in a simple language, what every apparel entrepreneur should consider when they start a new label. She also explains the many financial benefits of brand building.
